Einhorn was the founder and chairman of TVS Television Network, which broadcast "Game of the Century" between the Houston Cougars and the UCLA Bruins from the Astrodome in 1968. He paid $27,000 for the broadcast rights and signed up 120 TV stations around the country to air the game.
To learn more about the Game of the Century we recommend Houston Cougars in the 1960s by Robert D. Jacobus.
On January 20, 1968 UCLA and the University of Houston squared off in the "Eighth Wonder of the World" before the largest crowd to see a basketball game in history. The epic matchup featured college basketball's two best coaches, players and teams. Somehow the game lived up to the hype.