A native of El Paso who grew up in San Antonio, Frank became known as "the Voice of the Baylor Bears." Fallon began his broadcasting career at age 18 at KITE in San Antonio. Following his graduation from Baylor in 1953, he joined Waco's KWTX station and worked there for 28 years. Frank was play-by-play announcer for Baylor football and basketball for 42 years. He spent 20 years as the PA announcer for NCAA men's basketball Final Fours. He also performed television broadcasts for NBC and ESPN. A broadcast journalism instructor in his later years, Fallon received the Chris Schenkel Award, honoring lifetime excellence and community contributions. Fallon was the 2001 recipient of the Baylor Communications Award. Five times he was named the Texas Association of Broadcasters' "Sportscaster of the Year." Frank is in the Baylor Hall of Honor and the Texas High School Football Hall of Fame. Fallon passed away in 2004. The annual Frank Fallon Sportsmanship Award is sponsored by the Waco Chamber of Commerce. Fallon was inducted into the Texas Sports Hall of Fame in 2005.