W.M. "Matty" Bell was the only man to enjoy coaching success with three Southwest Conference football teams. In his first head-coaching job at Texas Christian University in 1923, Bell guided the Horned Frogs to a 33-17-5 record in their first six conference seasons. In 1929, Bell replaced Dana Bible at Texas A&M and compiled a 24-21-3 record in five seasons. In 1935, Bell became head coach at Southern Methodist University, which went 12-0 and won the national championship. SMU also had the distinction of being the only Southwest Conference team ever to go to the Rose Bowl. Serving as SMU's head coach from 1935 to 1941 and after the war from 1945 through 1949, Bell's teams won 78 games, lost 39 and tied 7. SMU won league titles in 1947 and 1948 and played in two Cotton Bowls. Bell was inducted into the Texas Sports Hall of Fame in 1960.